Marie-France opened 16 years ago, catering to a niche market of jewelry lovers and collectors. The merchandise was sold in multiple locations in Central Florida as well as from a catalog. Jewelry continues to be a major draw today. Apparel and accessories were eventually added to create a complete fashion experience, evolving the business into a trendsetting destination for women of all ages.
The online store will now be the link to our loyal customer base, as well as reach people everywhere who are looking for something new, fresh, collectible, and fun.
The owner, Marie-France, brings a wealth of knowledge and experience through her background in business and the retail fashion industry. While in college, she used her love of jewelry and design to create a line which was sold in local department stores.
A career in retail management followed, eventually filling a position as a Regional VP for a major apparel chain., Simultaneously owning a fashion photography studio set the stage for the next logical step…to become a full time entrepreneur.
Leaving corporate America and creating a fashion business was prompted by the lack of boutiques in Central Florida, and to fulfill a desire to create and inspire others with style and color. Six stores later, the time feels right to leave the brick and mortar locations behind and move forward with our ecommerce site. According to feedback from customers, they prefer to shop online whenever possible. We are excited about this venture and hope you will be too!
We strive to be a fashion leader, offering great quality merchandise at affordable prices. We aim to satisfy and please our customers with every purchase.